Date of Award

4-24-2023

Document Type

Thesis

Department

Business

First Reader

Dr. Marshall Horton

Second Reader

Dr. Chris Brune

Third Reader

Dr. Kevin Brennan

Abstract

During the last few years, Korean entertainment has captivated audiences globally. Parasite was the first foreign film to win Best Picture at the Oscars, BTS was nominated for a Grammy Award, and Squid Game was one of the most popular TV shows of 2021. A discussion of the merits of these works I will leave to the artists and critics. My question is, what does this wave of popularity mean to the South Korean economy?

Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.

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