Date of Award
2018
Document Type
Thesis
Department
Sociology
First Reader
Dr. Elizabeth Kelly
Second Reader
Dr. Jeanie Curry
Third Reader
Professor Dana Dixon
Abstract
The Finnish School International already operates in several countries and is ready to expand the Finnish education system to new locations around the world. Accordingly, the company is seeking your help with identifying new promising markets and developing a market entry strategy, including:
t. Identify the most promising new markets, analyze the market, and decide on the best market entry mode;
2. Develop a product promotion and marketing strategy for the proposed new market; 3. Work out the operations management strategy for the proposed new market.
Recommended Citation
Reams, Shelby, "Market Expansion Challenge: Finnish School International" (2018). Honors Theses. 666.
https://scholarlycommons.obu.edu/honors_theses/666
Included in
Business Analytics Commons, International and Comparative Education Commons, Marketing Commons