Date of Award
Dr. Elizabeth Kelly
Dr. Jeanie Curry
Professor Dana Dixon
The Finnish School International already operates in several countries and is ready to expand the Finnish education system to new locations around the world. Accordingly, the company is seeking your help with identifying new promising markets and developing a market entry strategy, including:
t. Identify the most promising new markets, analyze the market, and decide on the best market entry mode;
2. Develop a product promotion and marketing strategy for the proposed new market; 3. Work out the operations management strategy for the proposed new market.
Reams, Shelby, "Market Expansion Challenge: Finnish School International" (2018). Honors Theses. 666.