Date of Award


Document Type




First Reader

Dr. Elizabeth Kelly

Second Reader

Dr. Jeanie Curry

Third Reader

Professor Dana Dixon


The Finnish School International already operates in several countries and is ready to expand the Finnish education system to new locations around the world. Accordingly, the company is seeking your help with identifying new promising markets and developing a market entry strategy, including:

t. Identify the most promising new markets, analyze the market, and decide on the best market entry mode;

2. Develop a product promotion and marketing strategy for the proposed new market; 3. Work out the operations management strategy for the proposed new market.



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