Date of Award

2018

Document Type

Thesis

Department

Sociology

First Advisor

Dr. Elizabeth Kelly

Second Advisor

Dr. Jeanie Curry

Third Advisor

Mrs. Dana Dixon

Abstract

The Finnish School International already operates in several countries and is ready to expand the Finnish education system to new locations around the world. Accordingly, the company is seeking your help with identifying new promising markets and developing a market entry strategy, including:

t. Identify the most promising new markets, analyze the market, and decide on the best market entry mode;

2. Develop a product promotion and marketing strategy for the proposed new market; 3. Work out the operations management strategy for the proposed new market.

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