Date of Award
Professor Betty J. McCommas
Probably the most exciting development in the fields of literature, art, music, and communications in the past twenty years is the mixed-media concept. The idea of using more than one artistic form in conjunction with others to produce a desired effect is not new, but only with the development of our modern electronic technology did this concept come to tremendously influenced the contemporary literary and musical world. More important, however, the development of new and hitherto undreamt of communications and transportation media has had a profound influence upon modern culture and civilization itself.
Marshall McLuhan, author of Understanding Media, defines a medium as simply "any extension of ourselves." The medium can be an extension of any part of a man, an extension of any of his senses. Binoculars, for example, are an extension of the eyes, just as a slide trombone is an extension of a person's voice; yet media are more than mere extensions of physical senses and have a far greater influence upon individuals and the society in which they are used. Any medium, no matter how slightly, changes the very spirit of the user. It is not what the medium is like that determines its influence: It is how it is used. The medium is indeed the message.
Kirby, Joe, "The Influence of the Mixed Media Concept on Contemporary Literature and Music" (1969). Honors Theses. 628.