Date of Award


Document Type




First Reader

Professor Frances Elledge


The business of fashion is one of the largest in the world today. According to a survey from "The Teen-age Girl Today", in the fall of 1968 6,350,000 girls between the ages of fourteen and seventeen enrolled in high school. These girls spent $2,152,209,000 on fashion and non-fashion back-to-school merchandise.

Modern trends, in giving a new look to fashion and in influencing expansion have created many fresh opportunities for women in business.



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