Date of Award
Dr. Jennifer Fayard
Dr. Randall Wight
Dr. David Ozmun
Speech rate and accent respectively have been shown to impact perceptions of personality and social competence. This study seeks to determine whether perceived intelligence and effectiveness of persuasion are influenced by both speech rate and accent. Participants were randomly assigned to listen to a speech performed one of four ways: fast rate with neutral accent, fast rate with southern accent, slow rate with neutral accent, and slow rate with southern accent. They rated the speaker on persuasiveness, intelligence, and the Big Five personality traits. The results indicated that speech rate has an effect on perceived extraversion, conscientiousness, persuasiveness, and communication skills, and that accent has an effect on perceptions of agreeableness, intelligence, and communication skills.
Colbert, Leslie, "It's How You Say It: A Study of Social Perceptions of Speech Rate and Accent" (2016). Honors Theses. 222.