Rhetoric is one of the most important propaganda tools of the state. Carefully chosen and crafted words enable political leaders to put ideologies into words and present their preferred narrative to the world. Rhetoric becomes especially important when a state or political leader needs to justify something controversial. During the Cold War between the United States and the Soviet Union, the United States used rhetoric to justify rearming their former enemies West Germany and Japan. In particular, President Dwight Eisenhower used very specific and consistent rhetoric to justify West German rearmament. This rhetoric mirrored that which the United States had used several years earlier to justify Japanese rearmament. In order to understand this rhetoric, it is important to understand the circumstances that led to German and Japanese rearmament.
Oliver, Wesley, "Rhetoric for Rearmament: How the Eisenhower Administration sold West German Rearmament to the World" (2017). History Class Publications. 50.